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Started back in 2009 by three Bay Area vinyl collectors/DJs, Kento Tanaka, Elan Kamesar, and Vanka, plus the musician/producer, Antonio Guedes, the event have had glamorous highlights in its almost 7 years of productions. Names like: Nu-Mark (Jurassic Five), Spinna (BBE / Rawkus Records), DJ Nuts (Marcelo D2), Maga Bo (Tru Thoughts), Marcelinho da Lua (Bossacucanova), LEFTO (Blue Note), and so many other remarkable artists, took control of BRAZA!’s console in an unprecedented fashion, bringing forward Brazilian/Latin flavored sets exclusively picked for the occasion. In addition to that, the party was awarded SF Hottest Monthly Party, by SF Weekly readers, and it was the official music production company for the Macy’s Brasil Flower Festival, in 2012.
BRAZA! started as a monthly party, quickly becoming a must stop for all the word class DJs coming through San Francisco. It became a full event production company in 2015, and its serves San Francisco and surroundings. It is not your typical top 40’s party. Well, perhaps because it selects not only today’s modern world sounds, but also hits that made your mom drop her panties in the 60’s, 70’s, and 80’s – rare grooves, found only by those who dig deep into dusty crates from all over the planet.
The name means ember. Is an adaptation of the Portuguese word brasa . But, it’s also a nickname native Brazilians use to refer to their motherland. The event BRAZA! is exactly what the red burning charcoal represents: a celebration of the heritage and diversity of Brazilian music, and the warm culture of the country it comes from.
When we say diversity we don’t mean only the cadence of the internationally cultivated samba beat, but also everything from Brazilian funk, Tropicália, hip hop, rock, ska, forró (from northeast of Brazil), MPB (Popular Brazilian Music), house, boogie, soul, disco, and bossa nova. The party started back in 2009, when a DJ, and first time club owner, Kento Tanaka, approached his 3 friends Antonio Guedes (musician), Elan Kamesar (DJ) and Vanka (DJ), to create an event that had one thing in mind: to make people sweat to temperatures manufactured and controlled by turntables, to travel south, without even leaving the northern hemisphere. And so they did. Soon the party became a must-go in the City. DJs from all over the map have come down for a chance to play to a crowd hungry for tropical sets.